Analisis Penerapan Prinsip-Prinsip Etika Bisnis Islam Dalam Transaksi Jual Beli Online di Humaira Shop

This study aims to analyze whether Humaira Shop has applied the principles of Islamic business etchis in online buying and selling transactions how apply ethics at Shop. uses a descriptive qualitative method with data collection techniques form interviews documentation. The primary this research are owners consumers who buy Muslim clothing products results stated that had fully implemented selling, principle unity, equilibrium, free will, responsibility benevolence. In applying ethical business, 7p E-Marketing strategy, namely product process, responsibility. Promotion, unity. Price equilibrium. Place will. People physical evidence, benevolence.
 Keywords: Business Ethics, Online Buying Selling Transactions, Fashion Products